President / General Manager
The visionary and head of VBC’s operations, Mark “The General” Shirin launched the first ever retailer-owned broadcast television station when he decided to form a broadcasting sub-division of his family’s retail electronics and appliance store, Ventura TV Video Appliance Center, Inc., that was started in 1951.
Mark is the driving force behind VBC’s explosive expansion, going from a single channel operator, to a small network of nearly 30 channels representing some of the country’s best rated television networks.
Vice President, Broadcast Operations
Todd oversees the daily operations of both our California and Idaho broadcast stations. He is the foot-soldier to “The General” Mark, collaborating on and executing plans for growth into the future. He started doing odd jobs at a television station when he was 13 years old and has worked in almost every role, both in front and behind the camera. He has a long track record of building and operating successful TV stations, including his own. A model train enthusiast, Todd enjoys collecting and fixing model trains for friends and fellow hobbyists. He’s even volunteered as a docent for a train museum.
Creative Services Director
The creative drive behind Ventura Broadcasting Company’s branding and marketing, Ara has over 18 years of knowledge and experience in the on-air, online, and print media industry. Ara played a key role in helping launch MeTV Fresno, VBC’s first and highest rated television network, and still continues to play a key role in the day-to-day operations of VBC’s Fresno and Idaho television stations. Ara also serves as Co-Creator, Executive Producer, and Director of all local programming.
Executive Operations Assistant / On-Air Talent
Keri is a recent Fresno State Mas Communication & Journalism – Multi-Media alumni. While she is a wiz behind the scenes, Keri is no stranger to the camera as spokesperson and television personality for our parent company, Ventura TV’s Weekly Special commercials. She also serves as Todd’s assistant, performing many operational functions within the company.
With 40 years of experience in radio, television and IT, entering the broadcast industry at age 13 and studying electronics and computer technology from the age of 10, Tom has designed, built and maintained multiple facilities of various sizes in small and major markets from studios to high power transmitter facilities. He has complete end-to-end knowledge and experience in all functions of a broadcast facility including building construction and modification, computer/IT, audio, video, RF, preventative maintenance, procedure, documentation and FCC law compliance. Tom has also owned and operated radio stations.