Five states are suing opioid manufacturer Perdue Pharma, accusing the company of marketing opioids in a way that helped fuel the ongoing crisis.
The lawsuit, which is being lead by West Virginia, alleges that Purdue “pushed false claims” and “deceptive practices”
That includes a narrative to convince patients that opioids are not addictive and are safer than they actually are.
And even reportedly training marketing employees with the motto “we sell hope in a bottle.”
According to West Virginia Attorney General Patrick Morrisey, “The senseless death and ruined lives of untold thousands must stop.”
The state is also suing former Purdue CEO Richard Sackler.
The lawsuit marks the second time West Virginia has sued Purdue, the first of which resulted in a $10 million settlement.
Source: NewsNet | Five States Suing Purdue Pharma Over Opioid Marketing